Keeping in touch with your customers can be a constant challenge. Finding the best way to share your message can take a lot of time and energy. Fortunately, there are several easy-to-use, free tools available that can help you streamline that process. Here are just a few of my favorites to use and recommend to others:
1. Canva
Want to quickly create a gorgeous, sharable post? Canva is a wonderful tool to easily produce social media posts with templates suited for Twitter, Facebook, Instagram, Snapchat, and more. They boast an enormous supply of assets and templates that are completely free to use along with a drag and drop interface. If you can’t find what you are looking for, they have an affordably-priced collection of paid assets as well. Thinking of trying it out? Canva is available on web browsers at canva.com and via their mobile app. For users who are just starting out, I have found their browser version a little easier to navigate.
2. Hootsuite
Now that you have beautiful content ready to go, you have to post it on your social media channels! Trying to schedule posts can be pretty time-consuming, but Hootsuite makes planning ahead a little bit easier. Hootsuite is a tool used to schedule posts ahead of time on multiple social media accounts. It is free up to three connected social accounts and they offer paid options for users who need more.
3. Mailchimp
If you have or are building an email list, this one is for you! Mailchimp is a user-friendly tool to build and generate email lists, which is free for business with under 2,000 subscribers. They offer email generating pages, automated campaigns, email campaigns, and social sharing tools. People who are new to Mailchimp can enjoy their drag and drop email campaign builder and built-in campaign analytics.
