What is SEO and Why Does It Matter?

If you have a website for your business, you’ve probably heard about search engine optimization or SEO. SEO describes a process used by web designers, copywriters, marketing specialists, and others to increase a website’s ranking in search engine results. SEO is not an exact science, but there are some important factors that play a part such as overall site performance, relevant page content, and quality backlinks.

To those unfamiliar with search engine optimization, it can feel like a daunting task. On the other hand, taking the right steps towards optimization can mean huge benefits for your business. Here are just a few of the ways it can help:

Connect with New Customers

When you have an easy-to-find website, customers are more likely to come to you for goods or services. Simple, right?

Think about how often you search for a product or service on search engines like Google. If your site is optimized well, it’s more likely that your website will pop up in results on search engines. Search engines are extremely adept at connecting users with the most relevant products, services, and information for their search. Proper optimization for search engines can help connect you with qualified potential customers who are searching for exactly what you have to offer.

Minimize Expenses

Good search engine optimization can be a cost-effective way to spread the word about your website.

SEO is free if you choose to do-it-yourself. Many website building platforms make it more accessible. This is a great choice for business who are just getting started and/or not bringing in lots of income yet…and have the time to do it!

However, optimizing your site for search engines takes time and practice. Outsourcing SEO is not uncommon—especially as your business continues to grow. If you can’t find time to keep up with it, you can find countless options for professional SEO help online.

No matter your choice, search engine optimization is a great way to get eyes on your goods or services.

Search engine optimization is an important part of your web presence. Strategically using SEO can increase your site traffic and visibility to potential customers.

Would you like to learn more about SEO? Comment below, and we can work on future blog posts that will be useful to you!

Blog Written by Kelly Gleason

Kelly has worked as a web designer and business consultant for the past several years. She specializes in helping small to medium-sized business businesses use technology to succeed.

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