For most businesses, 2020 is a very tough year. Like larger stores, many small businesses have become more reliant on reaching customers online and through social media channels. When using tools like Facebook, you can design a schedule with engaging posts and invest in paid advertisements, but if you’re looking for creative alternatives to connect with your community, here are just a few ways to reach out to new and existing customers this season.
Community Facebook Groups
Are you part of local community groups? Especially this year, your community wants to support your small business. If you are not already part of a local group on Facebook, it may be well worth your time to join. Be sure to follow all group rules and do not spam with content, but your community is likely to respond well to a post or two introducing your business, your work, a new product line, or sales going on.
Use live streaming
If you are video-inclined, live streaming can be a fun way to interact with your audience. This is especially useful for small shops that sell physical products like crafts, jewelry, or clothing. Use a live stream to show off your brand’s personality and your unique products. Not only will this give you the opportunity to show how off they would realistically look, but you will also be able to answer questions and make sales in real-time. Be sure to practice beforehand, create a formal opening and closing, and tell your viewers about upcoming events.
Marketplace and sale groups
If you sell products, people are likely searching for them. Facebook’s Marketplace can be a great place to list a small selection of products. Particularly if you have a niche product, there are often market place, sale, and swap groups that could help you get connected with new customers and your product’s community. Always check group rules before posting and make sure all relevant posts are shared sparingly and courteously.
No matter your type of business, don’t be afraid to get creative and branch beyond your own pages on social media! Have you used Facebook to creatively grow your community this year? Let me know in the comments!